In this phase you’ll determine the challenge structure and implementation timeline. During this critical step, you’ll work with internal groups to establish eligibility and submission requirements, terms and conditions, and judging criteria. You’ll connect with your communications team to outline your announcement and ongoing outreach strategy to engage potential solvers.
You’ll have to make multiple decisions about the structure of your challenge to achieve your goals. How long it will run? Who owns the solutions? What incentives are you offering solvers? Your answers to these questions will guide the development and structure of your challenge. Ultimately, these decisions will enable your participants to create the best possible solutions.
From a legal standpoint, it’s critical to develop clear requirements for participation in your challenge. Your target audience needs to understand what you expect from them. If they don’t get it, you won’t get it.
You have to develop terms and conditions for your challenge to address eligibility, intellectual property rights and liability issues. Once again, you’ll need to be as clear as possible.
The evaluation and judging process will establish how you choose your winners. The criteria you use can range widely from objective (which algorithm is fastest) to highly subjective criteria based on expert opinions. This step will help you decide what makes the most sense for your challenge and a fair outcome.
An effective communications plan will cover when and how you reach all of the various audiences for your challenge. Use the guidance in this step to custom build a communications plan for your unique challenge.
The implementation plan you develop during this step will help you organize the activities and milestones associated with your challenge and ensure you have enough resources and personnel to carry it out.
While goals and outcomes may differ, you’ll still have to measure the performance of your challenge. This step shows you how to identify the data needed to evaluate performance against each goal and design a way to track it.
Before you publicly announce your challenge, you need to make sure everything is ready based on actions you took in earlier phases. For this step, you’ll tie up any loose ends before you launch.
You need to have the proper approvals before announcing your challenge. This step will differ depending on the agency and legal authority for your challenge.